Website Use

Cookies, Google Analytics, Conversion Tracking, Google reCaptcha and Google Fonts

General

When you access this website, Destination Waldviertel GmbH records information about your access (date, time, page viewed). This data serves exclusively statistical purposes and is analyzed only in anonymized form.

Cookies

Cookies are tiny files that a website stores on the visitor’s computer. They cannot be used to read-out other data on the computer. Websites use cookies to restore earlier user preferences and to understand the history of user inquiries.

Destination Waldviertel GmbH uses cookies to tailor waldviertel.at more closely to the needs of our customers and to optimize the structure of the content on our website. The information is also used to improve the navigation structure of waldviertel.at and make it more user-friendly.

Under certain circumstances, additional cookies may be placed by various other providers who offer extra services on our web pages. We have no influence over these providers and do not use their cookies for our own purposes.

All cookies are accepted by any Internet browser by default. However, you can instruct your browser not to accept cookies or to delete them automatically after each Internet session. Please refer to the corresponding instructions on the support pages of your browser provider.

Google Analytics

Google Analytics is used on this website, provided you have given your consent. Niederösterreich-Werbung GmbH uses Google Analytics to analyse the use of its website. The data obtained from this is used to optimise the website and advertising measures and to compile reports on website activities. The reports provided by Google Analytics are used to analyse the performance of our website and the success of our marketing campaigns. Further information about Google Analytics can be found online or at www.google.com/analytics. For more information about terms of use and privacy, please visit https://policies.google.com/?hl=en-GB.

Google Analytics is a web analytics service provided by Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google processes the data on website use on our behalf and is contractually bound to take measures to ensure the confidentiality of the data processed.

During your visit to the website, the data recorded includes:

  • The pages you access, i.e. your “click path”
  • Your behaviour on the pages (for example clicks, scrolling behaviour and dwell time)
  • Your approximate location (country and city)
  • Your IP address (in abbreviated form, so that no clear assignment is possible)
  • Technical information such as browser, internet provider, end device and screen resolution
  • Source of your visit (i.e. the website or advertising medium via which you came to our website)
  • The referrer URL (the website/advertising medium via which you came to this website)

This data is transferred to a Google server in Europe and stored there.

Recipient
The recipient of the data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) as the processor. Niederösterreich-Werbung GmbH has concluded a contract with Google for this purpose. Google LLC, based in California, USA, and, where applicable, US authorities can access the data stored by Google.

Transfer to third countries
A transfer of data to the USA cannot be excluded.

Storage duration
Google Analytics stores cookies in your web browser for 14 months from your last visit. These cookies contain a randomly generated user ID that can be used to recognise you on future visits to the website.

The recorded data is stored together with the randomly generated User ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form for an unlimited period.

Legal basis and right of withdrawal
The legal basis for this data processing is your consent, Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by viewing the cookie settings and changing your selection there.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en-GB.

Google Analytics (with anonymization feature)

We have implemented IP address anonymization from Google Analytics on this website. This feature was developed by Google so that this website can comply with valid legal provisions of data protection law and recommendations of local data protection authorities that prohibit the storage of full IP address information. The IP anonymization/masking takes place as soon as the IP addresses are received by the Google Analytics Collection Network, before any storage or processing of the data takes place. You can find additional information about IP anonymization at https://support.google.com/analytics/answer/2763052?hl=en.

Conversion tracking

We use Google Ads to place ads and to measure the performance of these advertising activities. We employ the conversion tracking feature of Google Ads in the process. If you click a Google Ads ad at Google Search and arrive at the website waldviertel.at as a result, we can detect the ad which brought you to our website. No personal data concerning you is stored in the process. We are only sent an advertising ID.

Google Remarketing

Along with Google Ads conversion, we use the Google Remarketing app. This is a feature with which we want to reach you again. If you have already visited our website, this app enables our ads to be shown to you when you subsequently browse the Internet. This is done by means of cookies stored in your browser with which Google records and analyzes your use behavior during your visits to various websites. In this way, Google can detect your previous visit to our website.

By its own account, Google does not merge any data collected during remarketing with your personal data that it may have stored. In particular, Google notes that pseudonymization is used during remarketing.

Google reCaptcha

To protect orders submitted on Internet forms, this website uses reCAPTCHA, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The query helps to distinguish whether the input was made by a human being or was an abuse involving automated, machine processing. During the query, Google is sent the IP address and possibly other data it needs for its reCAPTCHA service. For this purpose, your input is sent to Google and put to further use there. By using reCaptcha, you give your consent for the detection you performed to flow into the digitization of old books. If IP anonymization is activated on this website, your IP address is shortened by Google beforehand within Member States of the European Union or in other contracting parties of the Agreement on the European Economic Area. It is only in exceptional cases that the full IP address is sent to a server of Google in the USA and shortened there. On behalf of the operator of this website, Google will use this information to analyze your use of this service. The IP address sent by your browser in connection with reCaptcha is not merged with other data of Google. The deviating data protection regulations of Google apply to this data. For further information on the data privacy policy of Google, please click the link below: https://www.google.com/intl/en/policies/privacy/.

Google Fonts

This website uses external fonts known as Google Fonts. Google Fonts is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). These web fonts are integrated by means of a server request, usually a Google server in the USA. In the process, the server is informed about which of our websites you have visited. The IP address of the browser on the device of the visitor to this website is also stored by Google. For more information on the data privacy policy of Google, please click the link below: www.google.com/policies/privacy/

YouTube

Components of YouTube are integrated into this website. YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, review and comment on these clips, also free of charge. YouTube allows the publication of all kinds of videos, so complete movie and TV broadcasts can be viewed over this Internet portal along with music videos, trailers or videos made by users themselves.

The company that operates YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 94043, USA.

Whenever you access an individual page of this website operated by the controller that contains an integrated YouTube component (YouTube video), the Internet browser on your IT device is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube.

For further information on YouTube, please visit https://www.youtube.com/yt/about/de/ (in German only). During this technical procedure, YouTube and Google gain knowledge of what specific sub-page of our website you visited.

If you are logged in on YouTube and access a sub-page containing a YouTube video, YouTube recognizes which specific sub-page of our website you are visiting. This information is collected by YouTube and Google and assigned to your respective YouTube account.

YouTube and Google receive information through the YouTube component that you have visited our website if you are logged in on YouTube at the time of the visit; this happens regardless of whether or not you click on a YouTube video.  If you do not want this information transmitted to YouTube and Google, you can prevent the transmission by logging off from your own YouTube account before accessing our website.

The privacy policy published by YouTube can be viewed at https://www.google.de/intl/de/policies/privacy/ and provides information about the collection, processing and use of personal data by YouTube and Google.

Thinglink

On our websites, we utilize plug-ins from Thinglink to present photos interactively. These plug-ins are part of the range of products and services provided by ThingLink Oy, Business ID 2329185-9, Salomonkatu 17 A, 00100 Helsinki. We have no influence over which data these plug-ins record. Nor can we influence how the data is used by Thinglink. Thinglink presumably records and uses at least your IP address and information about the devices being used and may also try to store cookies on the devices you use. With this information, Thinglink can be informed about visits to certain sites on the Internet. Users who are logged in on Thinglink can be identified by Thinglink. For information on the data recorded in the process and its usage, please review the data privacy policy of Thinglink at https://www.thinglink.com/terms.